How Does It Feel To Be Loved? is a London club night playing indie pop, northern soul, 60s girl groups and more. We have been running in London since 2002. Over the years, we've had tons of fantastic guest DJs appear at the club, including Stuart Murdoch of Belle & Sebastian, David Gedge of The Wedding Present, Kevin Rowland of Dexys, Tracyanne Campbell of Camera Obscura, Norman Blake of Teenage Fanclub, Jeffrey Lewis, and lots more. We also put on live music nights, produce monthly podcasts, and run an all-ages family version of the club. We've been called "legendary" by the NME, "an institution" by Time Out and The Quietus, "impeccable" by Londonist, and "the best night in the whole of the world" by The Guardian. We've been part of the line up of the End Of The Road festival since 2011, and Indietracks festival since it started in 2007. We held our first party in Altspace in November 2020, and we're very happy to be here.